You’re considering opening up a new chiropractic practice, or you already own one and are looking to expand. But running a chiropractic business is unique in how it mingles medical and healthcare with entrepreneurship.
Your business might be great at serving patients, but you don’t have a strong marketing team to grow the business. Or maybe your marketing is so strong that your patients are outnumbering and outgrowing your business.
But there are a few simple business tips that can strengthen and develop your chiropractic business—regardless of your current resources.
What are some easy tools you can implement when building a chiropractic business in order to get your practice to another level?
Academia and research are critical in the chiropractic field. Your medical professionals need to be up to date on the latest trends, studies, and processes within the industry.
The best way to make sure your team is consistently updated in their practices is by implementing a systemized, mandatory set of training. Examples of training tools you can use include:
You want to make training and learning a part of your culture. Your team should be excited to gain new information that they can apply to their patients. Different businesses call for different culture change strategies, so consider what would work best for your employees as you move towards more L&D.
For example, if you have a friendly-competitive atmosphere, you might want to turn the training into a point system where the individual who gains the most points wins a prize. Or if you have a very team-oriented atmosphere, you might want to use training as a way for all employees to come together over lunch or coffee.
The best way to make development a part of your culture is to build a meritocracy of learning. Make it clear that those who consistently grow their understanding of the business and field will have a clearer path for success. This has a three-pronged effect: 1) it encourages a culture of training; 2) it creates a career path for the cream of the crop; 3) it weeds out the employees that could be hurting your business.
An example chiropractic training platform be as simple as just setting a few concrete guidelines, like this:
If you’re looking for new ways to get more patients in the door or land higher ticket clients, you should host events. Work with a nearby organization to set up a free workshop in their office. Start by presenting them with the common conditions associated with “desk posture,” and then give them a few exercises and tips that can help improve their back. You might even want to hand out sample products and “teaser” worksheets of the exercises you use.
Remember to start by showing your audience the severity of the problem. Why are their backs, hips, necks, and shoulders in so much pain? How is this causing long-term damage and disease? Then, show them the solution through chiropractic processes. Give them legitimate value that they can take home with them from the workshop.
Although you’re offering the workshop for free, you’re reaching a wide number of people who live and work nearby who will remember your brand and the value you gave them during this time. This drastically increases the likelihood that they’ll come to you for an appointment over other “back pain” options.
After you’ve proven yourself as a chiropractic workshop expert, you might even want to consider adding events as another revenue stream. You can start charging local businesses and corporations a fee for you to come and give their teams value. Chiropractic events can be a great way to get your name out there and show off your brand while growing your revenue.
When a patient has a painful back, they want a quick and easy solution. They’ll start searching for local chiropractors on their phone through Yelp or Google. When they find your business, they’ll check out your website. In the first ten seconds, they’ll decide whether or not you’re the right solution for them.
That means you need an attractive website with strong online visibility. The way you market your business online will make or break your practice. Your content should be unique and branded. Write as though your business were talking directly to the audience. You can even include photos of your practice, chiropractors, and staff. Make it as personal and branded as possible.
Most importantly, your website should have online booking options. There are a number of software that you can plug into your website to allow online booking appointments. Booking online allows customers to quickly and easily have a “solution” to the pain they’re feeling in the moment. This increases the number of patients coming in the door, and it makes it easier for customers to stay in touch with your business. See Zapier’s review of the best appointment scheduling apps here.
Make sure you also offer automatic reminders via text or email. This helps reduce no-shows, especially for first-timers. Making this process automated saves time and frees your office staff to interact with in-person clients.
From the moment a customer makes an appointment until they step out your door after the appointment, their experience should be consistent and systematized.
This starts with having a strong chiropractic philosophy. What does your business believe in? What kind of service do you want to provide to your clients?
Create a specific, detailed list of the patient process. An example could look like this:
You can even make this more specific by going through each of the steps at reception, in the patient room, and in the follow-up email campaign. This might mean you need to find ways to streamline the processes so everything runs smoothly together, like creating exercise sheets or ensuring appointment times are spread enough that the professionals aren’t rushed.
The more explicit you are in building an operations process, the better you can train your staff by providing a consistent, branded experience in your office.
If you implement just these four techniques, you’ll see your chiropractic business explode.
Consistent team training builds a culture of growth and development, which creates a better working environment. This kind of environment reduces turnover, increases productivity, and enhances service for customers.
Corporate events are a great marketing tool or revenue stream while giving you access to an audience of desk workers in pain.
Online booking and automated follow-ups streamline the appointment process to increase the number of people coming in the door and reduce no-shows.
Finally, a systematized customer process builds an experience and brand for your practice.
How will you grow your chiropractic business this month?
GET OUR EXCLUSIVE NEWSLETTER STRAIGHT TO YOUR INBOX